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Advertising & Coupons

Retail licensees may run advertisements in newspapers, circulars or coupon packages that regularly promote business to potential customers. Prices can be advertised.

Certain matters are specifically prohibited in advertising. No matter may be included that is in anyway false, misleading or deceptive. Nor may any matter be included in advertising if it is lewd or obscene, nor may any portrayal of, or reference to, minors or children be made. Additionally, advertisements shall not contain any reference by name or other identification to any other licensed retailers.

Local Ordinances

Ths is a list of the 2 am ordinances that have been filed by local governments (City or County) to extend the closing times to 2 a.m. in their jurisdictions. Click on the link to read the ordinance as filed with our office. A copy of the bill can be found at AM2163.


The Liquor Control Commission requires all licensees to retain and preserve true books of accounts and records of all business receipts used in connection with the licensed business for a period of three years.  All retail licensees shall keep invoices and records involving purchase and sales of alcohol liquors for the previous twelve months and make them available for inspection upon demand to the Commission or its agents.  Also, Auditors and inspectors by Nebraska Statute shall be allowed e


The Liquor Commission does not have inspectors. We rely on local law enforcement and our key enforcement arm, the Nebraska State Patrol. Complaints and application reviews are sent through the Nebraska State Patrol. Visit Nebraska State Patrol for more information.


For Revenue Division assistance please call 402-471-2571.

Please note:  Some of the menu and pages have been changed.  Your form or link may have moved to a new location.

For anyone who would like to sell beer in Nebraska via wholesaler, please see the Beer Brands page for more information.  The online beer brands form for shippers to submit products for approval is live as of October 3, 2018.