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Brand Registration

The Nebraska Liquor Control Commission will go live with Brand Registration on July 1, 2024. NLCC will be utilizing a software known as POSSE and can start accepting brand registration applications on May 6, 2024, though no approvals will be granted until July 2024.

All beer brands are still required to be registered prior to sale in the current system through June 30, 2024. Please see below for details on beer brand registration.

The Brand Registration FAQ is live, please see below for the document.

As of October 3, 2018 the NLCC is only accepting beer brands via the online form.

Beer Brands that are submitted will be added to the Approved Beer Brands database. 
Please check back in a few days to see if your brand was added.  If it was not, please contact the NLCC HERE.

If you have any questions or need assistance regarding beer brands or approval of beer brands, please use the contact information below or contact our office HERE.

**Check the Approved Beer Brands List before submitting brands.  Duplicates or incorrectly formatted brands will be rejected.**

Approved Beer Brands updated 04/30/2024

Beer Brands Instructions

Beer Territory Maps 


Beer Brand FAQ

Beer Brand Online Form

Beer Brand Transfer Form

Beer Brand Return Form

Brand Registration FAQ - April 16, 2024.

Contact Information

By Phone 402-471-2895
By Email