Recently the Commission has received information that venues are advertising unlimited drinks at a set price. Please be advised that these types of promotions are in violation of the Nebraska Liquor Control Act.
019.01U1 No licensee shall sell, or serve for on-premises consumption, an unlimited quantity of beer, wine, or spirits at a specific price.
019.01U2 No licensee shall sell or serve two or more drinks containing beer, wine, or spirits to a person for that person's consumption on the licensed premises for one price. A pitcher or bucket of beer shall not be considered a drink; however, no licensee shall sell two or more pitchers or buckets of beer for one price.
https://lcc.nebraska.gov/sites/default/files/RULESREG.pdf
Violation of this rule may result in the liquor license being suspended, cancelled or revoked.
